| We
need more price reporters to launch our informal index from authentic
farmers’ markets across the U.S. This network of volunteers
will commit to reporting weekly from a producer-only farmers’
market on a set of common products, and three products of their
choice.
Key needs are for a core of faithful reporters and an index editor
to receive and tabulate the results from markets big and small, sophisticated
and simple, urban and small-town. We’ll supply the checklists
for each reporter and collating help for the editor, post the results
and keep all of the indexes in our archives, filed by date. Reporters
can team up with others to keep the numbers coming on the weeks
they are away for any reason. Market managers may know of loyal
advocates to fill this role.
Ideally, we want to represent a wide range of markets
to show the price variations that shoppers and farmers face as they
try to decide, in their situation, each week: Just how much is nutritious,
family-farm supporting, community-building, sustainably raised food
worth?
Many market farmers say the wholesale organic prices
in our well-received OPX™ don’t help them enough to
set reasonable prices. You asked for local prices, so we’ll
help willing volunteers to deliver market-specific snapshots of
prices paid to real farmers by the people who eat their food.
These are willing buyers and willing sellers creating
vibrant markets based on full information every week. And great
taste, and good interaction, and some recipes thrown in to deepen
the enjoyment.
To put your favorite market in
the index as its price reporter,
contact online editor Greg
Bowman.
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